SiteBuilder SEO: Search Engine Optimization on a Budget
Search Engine Optimization means creating a site that both people and machines love.
People love a site when the benefits of the site pay off for them.
Search Engines love the sites when the benefits of the site pay off for them. How are these similar?
And modern SEO means that you target customers that visit your Website, customers that visit your site with Mobile devices, and customers that arrive as fans from Social Media sites such as Facebook™.
Visitors arrive at your site because you deliver content, products or services…quickly and easily…the way that they want you to deliver to them.
People use a search engine if it deliver links to relevant content, or to find products or services. But, the percentage of site visitors that arrive using Mobile devices is increasing. Tablets and mobile devices are taking over, and you must employ a mobile and social strategy to remain competitive.
Visitors never return to your site if you fail to provide benefits to them, and you must provide benefit and value…fast.
Search engines are popular because search engines provide almost instant gratification. Your search engine optimization strategy (SEO) must make the job of the search engines easy.
The reason that search engines want to find your site is that sites that provide the right kind of content is what make money for the search engines.
If you have great content, the search engines want to find you. Better yet, the search engines want you to make money, want you to succeed.
So, “Optimazion” means making sure that the search engine spiders (or bots) can find everything that they want when they arrive at your site.
What are the Important Search Engines
There are three important search engines…
There are others, but if you concentrate on optimizing for these three, you will do just fine.
Remember the “80 / 20 Rule”, and don’t spend your valuable time trying to squeeze out the last drop of traffic by optimizing every word on your site. Instead, create more content, or create another site.
